GAMING & BETTING
Operators, platforms and investors need to align licensing, corporate structure, governance and controls before launching or expanding a betting operation in Brazil.
Marinho de Gusmão turns these requirements into an executable legal structure aligned with the business model and the ongoing validity of the licence.
LICENSING · CORPORATE STRUCTURE · GOVERNANCE · COMPLIANCE
STARTING POINT
The operation starts before the licence.
In a regulated betting market, product, technology, capital, governance and commercial channels form part of the same legal analysis.
With that map in place, we structure the market-entry strategy, licensing process, local responsibilities and controls required for a consistent operation.
ESSENTIAL DECISIONS
Four workstreams for an authorisable operation.
A licence depends on a structure that can demonstrate capital, governance, operational integrity and adherence to the approved model.
01
Licensing and market-entry strategy
Own licence, partnership, acquisition or another route to market.
02
Corporate structure and capital
Local entity, controllers, minimum capital, funding and financial structure.
03
Governance and responsibilities
Local management, key functions, authority and allocation of responsibilities.
04
Operations and compliance
AML/CFT, responsible gambling, advertising, security and ongoing controls.
WHAT WE STRUCTURE
We advise operators, platforms, investors and suppliers on the legal and regulatory structure required to participate in Brazil’s betting market.
Corporate structure, capital and governance
Local representation and management
Agreements with platforms, suppliers and affiliates
Advertising, bonuses and player protection
HOW WE WORK
From market-entry strategy to ongoing operations.
We organise the work in stages that connect the business model to regulatory requirements and operational execution.
01
Assessment
We assess the product, brands, channels, technology, partners and operating objectives.
02
Structuring
We define the corporate and regulatory architecture, governance, contracts and required controls.
03
Implementation
We coordinate licensing, policies, documents, contracts and implementation through operational readiness.
FREQUENTLY ASKED QUESTIONS
Can a foreign operator apply for a licence in Brazil?
Can a company enter the market through a partnership or acquisition?
What must be in place before the licence application?
Does the licence conclude the regulatory work?